Merchly
*
Built through the grind of two former music industry professionals, Merchly is a custom merch house that still has a soft spot for their brands, but has grown to provide personalized apparel + accessories for literally any occasion.
And as they entered their next era, they wanted to see their own quirky millennial personalities shine through in their brand, embracing their 2000s rock roots and incorporating a touch of lingo and slang their audience would appreciate.
With quippy headlines, back-handed puns, and plenty of playing on words, there’s a touch of clever in every line of copy (without ever compromising clarity).
Sealed with their unique story that pays tribute to where they came from (and where they’re going), Merchly’s positioning is unmistakable: this isn’t just about merch. It’s about memories—and they’re honored to be part of making yours.
*Agency: Paper Tiger
Director of Content: Bridget Dougherty
Work
Brand Story Development
Messaging Strategy
Website UX Strategy
Website Copy
