Egglife Foods
egglife is an against-the-grain (literally) consumer brand transforming the future of food with innovative products made with eggs, not flour. Renowned in the keto and carb-conscious communities for their flavorful egg white wraps, their copy needed to make their value clear: meet all your macro goals without giving up the foods you love.
With messaging meant to both educate and entertain, their new brand language touts egg whites as the perfect protein for every body, while showcasing the hundreds of ways egg white wraps can be used to transform traditionally flour-based foods. Leaning on short, powerful headlines and quippy exploratory copy, the final result is—dare I say—mouthwatering. 🙃
*Agency: Paper Tiger
Director of Content: Bridget Dougherty
My Work
Messaging Strategy
Brand Copy
Website Copy
Product Description
