BABZ Body
A beauty brand that believes in embracing all our body’s lumps, bumps, dimples, and dips—but gives you a way to do something about them, if you want to. Marked by their flagship proprietary product, the Cup-and-Slide system (a signature title we created during product naming), BABZ is a three-product, three-step method to Bring the Bounce Back.
Dimple Down Cup-and-Slide Serum
Born Again Caffeinated Body Scrum
Bounce Back Contouring Body Lotion
And their copy needed to bounce, splash, jump, dance, and roll just like their customers. Alive with alliteration and kissed with character—but always packing a purpose—the messaging for BABZ synced perfectly with their core value: don’t let the dimples get ya down.
The fun continued in sunny California with completion of the strategic concept, storyboard, and production of their hero launch video.
*Agency: Oyl + Water
Director of Content: Bridget Dougherty
My Work
Content Strategy
Product Naming
Product Copy
Website UX
Website Copy
Launch Campaign Concept + Copy
Launch Video Strategic Concept + Storyboard
