Multi-dimensional care for multi-dimensional hair. That’s the founding principle of UZIMA, a luxury haircare brand developed by and for textured hair. Formulated to address every kink, curl, twist and turn.
UZIMA
Founded by Leona Dondi, a gifted scientist and engineer, UZIMA leverages a combination of bio-tech, bio-active, and natural botanicals to deliver unparalleled efficacy in its formulas. The carefully curated list of botanicals are deeply rooted in ancient African culture—a piece that comes through in the product names I developed for Leona’s inspiring product line:
Usawa Fermented Rice Essence
The Swahili word for balance
Unyevu Lightweight Silk Leave-in
The Swahili word for moisture
Nishati Nourishing Oil
A Swahili term meaning energy, strength, and power
Ukuaji Blooming Serum
The Swahili word for growth
UZIMA’s core story is woven into every piece of their content and communications—hair that needs more requires products that do more.
And the message that headlined its launch campaign—Embrace What’s Yours—perfectly captured the strength, vulnerability, power, and raw beauty that’s part of every textured jair journey.
*Agency: Oyl + Water
Director of Content: Bridget Dougherty
Work
Product Naming
Product Copy
Content Strategy
Brand Copy
Website Copy
Launch Campaign Strategy + Messaging
