Rover AI

Pun-packed copy for the underdogs in self-funded health insurance for small businesses: RoverAI. A startup premiering their only-of-its-kind data retrieval + analysis platform designed to help employers provide better (and more affordable) health coverage to their employees, Rover needed to make a splash. Unafraid to go bold with puns, plays on words, and plenty of references to man’s best friend, the result is playful web copy that’s informative while still managing to have some fun.