Innersense
Strategic development of four stunning campaigns for one of the leading haircare brands in the clean beauty space—both for consumers and hair professionals.
Your Hair Knows
A summer campaign that channels the very spirit of Innersense: your hair knows best. It tells you exactly what it needs, when it needs it. So isn’t it time you starting listening to it?
It doesn’t need harsh chemicals to achieve its healthiest shine—it knows that comes from natural oils. It doesn’t need toxic materials to look, feel, and smell its best—that comes from giving it the nutrients it needs, absorbed naturally into both scalp and strands.
With assets for DTC, retail, and professional markets, this campaign told the story of how sulfates, silicones, and, phthalates are not the answer to our healthiest hair (or the healthiest you). That comes from intentional hair rituals using clean, responsibly-formulated products that honor your hair and your whole self—and the planet they thrive on.
Your Hair Knows Better
Your hair knows it needs a deep cleanse without stripping its natural oils, like sulfates can. Sulfates may clean, but they also remove the essential oils that hair naturally produces.
Your hair know its healthiest shine comes from natural oils, not silicones. Silicones may bring a glossy finish, but overtime they create buildup that weighs hair down and dims its brilliance.
Phthalates may enhance absorption and make fragrance last longer, but they also disrupt the hormonal balance of our scalp.
Your hair knows better.
Your Hair Knows What it Needs
With fewer, better ingredients and the power of pure actives, our formulas deliver the pure performance your hair knows it needs. From scalp to strand, for every texture and type, Innersense restores resilience, brilliance and vitality.
Work
Campaign Strategy
Storytelling
Hero Product Positioning
Creative Strategy + Art Direction
Copywriting
Asset Creation
Agency: Oyl + Water
Director of Content: Bridget Dougherty